El Pollo Loco

Financing

How El Pollo Loco is winning the value-profitability battle

A Deeper Dive: Liz Williams, CEO of the chicken chain, joins the weekly restaurant finance podcast to talk about the fast-food brand’s plans for beverages, value and growth outside of California.

Financing

El Pollo Loco threads the profitability needle

The fast-food chicken chain gave its customers value, which generated traffic but not sales. But restaurant-level profits grew, too. And then results improved in October. The company's stock skyrocketed.

Fresca Wraps and quesadillas have helped boost traffic, but the fast-casual chain's second quarter was mixed. Will the return of chicken tenders and sandwiches goose second half results?

The private-equity firm has taken a stake in the chicken chain and the two are talking about a “potential extraordinary transaction” as an investor or financier, increasing the chances of a sale.

The fast-food chicken chain plans 10 new restaurants this year, which would be its most since 2022. The company is looking to second-generation locations to expand at lower costs.

The Bottom Line: The investor used activist campaigns to take over both Western Sizzlin and Steak n Shake. But he is making a more traditional play for the fast-food chicken chain.

The chairman of the owner of Steak n Shake has made an offer to buy the fast-food chicken chain and entered into a confidentiality agreement with the company as negotiations continue.

The fast-casual chicken chain is heading into a year of new marketing that will focus on culinary innovation and getting lapsed customers back.

The fast-casual grilled, bone-in chicken chain hasn't had a chicken sandwich for years, even when everyone else launched one. But it's testing one now.

The fast-casual grilled-chicken chain launches a $5 Taco Tuesday promotion to spark trial after traffic plummets 7.6% in third quarter.

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