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Applebee's

Consumer Trends

Yelp users’ favorite casual chains

 By Peter Romeo on Mar. 05, 2018

A new analysis also shows what differentiates a good user-generated review from a negative one.

Operations

Applebee's updates its to-go service

 By Peter Romeo on Mar. 14, 2018

The chain is offering a $10 discount to encourage use of the updated components.

Beverage

Happy hours make a comeback—in an often unrecognizable form

By Peter Romeo on Mar. 23, 2018

The updated discounting windows are more likely to come during the day or at night, and the drinks are as likely to be nonalcoholic as full strength.

Leadership

Applebee's adds consumer behavior expert to turnaround team

By Peter Romeo on Mar. 28, 2018

A former McDonald's exec has joined the casual-dining chain.

Leadership

3 restaurant leaders being put to a test

By Peter Romeo on Apr. 04, 2018

Situations at Applebee's, Dunkin' and Darden will be true tests of some promising leaders' mettle.

Consumer Trends

Consumers reveal which restaurant chains earn their loyalty

By Peter Romeo on Apr. 09, 2018

See which brand beat Denny’s, Applebee’s and others in a new ranking of full-service concepts by the strength of their customer following.

Marketing

Top 5 most craveable menu items in March

By Patricia Cobe on Apr. 13, 2018

Consumers are going big for breakfast, and crave-ability can drive sales.

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