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Breakfast

Breakfast

Restaurants are reimagining menus and operations to win in the competitive breakfast sector

 Jul. 30, 2025

The morning daypart is evolving to keep up with consumers' habits and demands, with a renewed focus on innovation, beverages and service styles.

Breakfast

Restaurants are reimagining menus and operations to win in the competitive breakfast sector

 Jul. 29, 2025

The morning daypart is evolving to keep up with consumers' habits and demands, with a renewed focus on innovation, beverages and service styles.

Breakfast

What consumers want from restaurants at breakfast

By Patricia Cobe on Jul. 25, 2025

Operators can boost traffic and sales by addressing customers’ morning meal priorities, finds Technomic’s Breakfast Consumer Trend Report.

Breakfast

Breakfast menus strive to balance innovation and indulgence with value

By Patricia Cobe on Jul. 24, 2025

Morning menu development is accelerating in both sit-down and quick-service restaurants, with the beverage side getting as much attention as the food.

Breakfast

Low-cost, high-margin waffles are hitting the sweet spot on menus

By Patricia Cobe on Jul. 09, 2025

Adaptable to breakfast, lunch, dinner, snacks and a wealth of toppings, waffles are the ultimate multi-tasker, winning over both consumers and operators.

Breakfast

IHOP's next chapter begins with breakfast

By Joe Guszkowski on Mar. 06, 2025

The pancake chain already sells a lot of breakfast, even at dinner time. It believes a new marketing strategy will help it sell even more.