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Burger King

Financing

Burger King makes some progress with a key constituent: Families

 By Jonathan Maze on May 30, 2025

The fast-food burger chain is getting more families in the door thanks to remodeled restaurants and promotions such as a How to Train Your Dragon Meal, which is helping it outperform many competitors. Strategies for restaurant operators.

Marketing

Fast-food giants launch summer promotions to combat a traffic slump

By Jonathan Maze on May 28, 2025

Burger King and Wendy’s have unveiled summertime promotions designed to boost lagging early-year sales, while McDonald’s is opening later. The companies are using loyalty programs, limited-time offers and more marketing to win back price-conscious consumers.

Operations

An inside look at Burger King's Royal Innovation Center

By Jonathan Maze on May 14, 2025

The fast-food chain recently opened a 40,000-square-foot testing facility in Miami as part of an effort to improve operations and test new technology.

Financing

Burger King is steering restaurants to its better operators

By Jonathan Maze on May 08, 2025

The fast-food chain is selling company stores only to franchisees with a strong operations track record and is upping its standards for running restaurants. And its sales are showing progress.

Marketing

Walmart lures rewards members with promise of free Burger King

By Bill Wilson on Apr. 30, 2025

The partnership between the retail giant and the burger giant has been cooking for nearly a year.

Financing

A large Burger King franchisee declares bankruptcy

By Jonathan Maze on Apr. 16, 2025

Consolidated Burger Holdings, which operates 57 locations in Florida and Southern Georgia, declared Chapter 11 bankruptcy after a dispute with the company over remodels and amid heavy debt.

Financing

Burger King's parent buys the brand's struggling China business for $158M

By Jonathan Maze on Feb. 18, 2025

Restaurant Brands International is acquiring Burger King China from TFI Asia Holdings but plans to find a new local operator.

Financing

For Burger King and its franchisees, a focus on profitability is a long time coming

By Jonathan Maze on Feb. 18, 2025

The Bottom Line: The brand’s massive changes mean it remains a work in progress. But operators say that the focus on profitability has it headed in the right direction.

Financing

For Patrick Doyle, franchisee health remains the key metric

By Jonathan Maze on Feb. 11, 2025

The executive chairman of Burger King owner Restaurant Brands International has helped brands thrive with a simple idea: They do well when their franchisees do well.

Marketing

Burger King goes back to the Whopper well with its newest campaign

By Jonathan Maze on Nov. 12, 2024

The fast-food chain is giving away $1 million to one of three customers who came up with unique flavor ideas for its signature burger and customers will get to vote on it. The company believes it does well when it focuses on the Whopper.

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