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Del Taco

Financing

Del Taco makes a bet on value

 By Jonathan Maze on Jan. 14, 2022

The Bottom Line: At a time when prices are taking off, the Mexican fast-food chain is pushing value hoping to resonate with customers by “zigging when everybody is zagging.”

Marketing

Del Taco launches a new value menu

 By Jonathan Maze on Jan. 05, 2022

The company’s "20 Under $2” menu features a large number of new and existing products.

Financing

Why a Del Taco sale was inevitable

By Jonathan Maze on Dec. 10, 2021

The Bottom Line: The fast-food taco chain has been unable to gain traction with investors since it went public seven years ago and industry trends made a sale likely.

Financing

Del Taco is Jack in the Box’s singular acquisition, ‘for now’

By Jonathan Maze on Dec. 06, 2021

The burger chain, which made a surprising deal for the Mexican concept, is not exactly ruling out another acquisition down the line.

Financing

Jack in the Box plans to buy Del Taco four years after selling Qdoba

By Jonathan Maze on Dec. 06, 2021

The Bottom Line: The deal signals a shifting market in the restaurant business. But it also demonstrates why executives should reconsider overreacting to activist investors.

Financing

Jack in the Box to acquire Del Taco for $575M

By Jonathan Maze on Dec. 06, 2021

The burger chain is paying $12.51 per share for the Mexican fast food chain to get more scale and drive more unit growth.

Financing

At Del Taco, food costs soar and so do prices

By Jonathan Maze on Oct. 15, 2021

The Mexican chain said that labor challenges are costing it business but noted that sales have picked up in recent weeks.

Food

QSRs raise the bar on breakfast to compete for morning customers

By Patricia Cobe on Sep. 22, 2021

Consumers are once again eating breakfast away from home, and quick-service concepts are vying for their business with upgraded menus.

Marketing

Del Taco launches its ‘Del Yeah’ loyalty program

By Jonathan Maze on Sep. 16, 2021

The fast-food chain is the latest to introduce a rewards effort as one-to-one marketing takes hold at restaurants.

Food

Del Taco jumped several hurdles to bring Stuffed Quesadilla Tacos on the menu

By Patricia Cobe on Sep. 16, 2021

Consumers loved the idea of quesadilla-taco mashup, but it took some behind-the-scenes work to overcome operational challenges.

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