Dutch Bros. Coffee

Operations

Drive-thru coffee giant Dutch Bros to acquire 20-unit Clutch Coffee Bar

The move will give the rapidly growing Dutch Bros more of a foothold in the Carolinas as it pushes to reach 2,029 units by 2029.

Leadership

Dutch Bros CEO Christine Barone is the 2026 Restaurant Leader of the Year

The chief executive of the drive-thru coffee chain has helped kickstart the company’s growth while establishing beverages as one of the industry’s hottest sectors.

The drive-thru beverage chain has an expanded food menu in 160 locations and plans to roll it out to the rest of the system next year. It’s all designed to sell more beverages.

The drive-thru coffee chain’s same-store sales rose 6.1% and the company raised expectations for the year, sending its stock up as much as 20%.

The drive-thru beverage chain’s expanded menu test is now in 32 locations. While it comes with a lower profit, the company believes it can capture more beverage occasions. But it won’t mess up operations.

The drive-thru beverage chain is expanding rapidly into new markets. Advertising and pacing of store openings have helped those markets generate strong sales.

The drive-thru beverage chain’s sales and traffic increased, despite tough comparisons, as its stores in new markets continue to thrive. And it doesn’t fear economic uncertainty.

It was more collegial executive exchange than smack down, but the leaders of the drive-thru coffee concept and fast-casual Italian beef concept shared notes on growth, menu innovation and digital tech at the Restaurant Leadership Conference in Phoenix.

Crunch, creaminess and other textural food components are becoming as important as flavor when it comes to menu innovation.

The drive-thru coffee chain now believes there is room for more than 7,000 locations nationwide, up from its previous forecast of 4,000.

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