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IHOP

Technology

How IHOP is using AI to boost check averages

 By Joe Guszkowski on May 21, 2024

The pancake chain's AI recommendation engine makes menu suggestions based on what a customer has already ordered. It has proven quite persuasive.

Marketing

IHOP's latest menu launch ties into new movie 'IF'

 By Patricia Cobe on May 06, 2024

The chain's culinary team brings the film’s animated magical characters to life in eight food and drink items.

Technology

IHOP adds more virtual brands from Virtual Dining Concepts

By Joe Guszkowski on Apr. 17, 2024

The family-dining chain is putting NASCAR- and MLB-themed delivery brands in hundreds of locations for the first time and expanding Pardon My Cheesesteak.

Food

IHOP hits the accelerator on menu innovation with chef Arthur Carl at the helm

By Patricia Cobe on Feb. 22, 2024

As VP of culinary at the chain, Carl is filling menu gaps by balancing creativity with value.

Food

IHOP ties into 'Wonka' movie with themed LTOs

By Patricia Cobe on Nov. 27, 2023

The family-dining chain launches eight menu items Monday inspired by the film’s story—and they’re not all chocolate.

Operations

IHOP adds AI capabilities to online ordering

By Peter Romeo on Aug. 24, 2023

The family chain said the system will spotlight options that align with a user's demonstrated preferences on variables like spiciness and price.

Food

IHOP turns pancakes portable with new menu mashup

By Patricia Cobe on Jul. 05, 2023

Pancake Tacos take the breakfast favorite into new meal territory as IHOP continues its drive to expand lunch and dinner.

Operations

IHOP shuts down its fast-casual spinoff, Flip'd

By Joe Guszkowski on Jun. 01, 2023

After about two years and four locations, the pancake chain said it would apply lessons from the grab-and-go concept to other parts of its business.

Marketing

How restaurants used to yell their identities from the rooftop

By Restaurant Business Staff on Dec. 20, 2022

Restaurant Rewind: Once upon a time, marketing started literally at the top, with a distinctive color and configuration to a concept's roof. Here's how that practice poses a challenge today.

Leadership

IHOP names Arthur Carl II VP of culinary

By Patricia Cobe on Dec. 12, 2022

The new head chef, tasked with driving the evolution of the menu, brings 30 years of experience to the job.

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