KFC

KFC and Popeyes duke it out for spicy wing sovereignty

By Patricia Cobe on Sep. 18, 2023

During the height of wing season, the two chicken chains are taking to a new battleground in the aftermath of the chicken sandwich wars.

Marketing

KFC's newest offer targets the pizza business

By Jonathan Maze on Aug. 15, 2023

The chain is offering a $20 “Fill Up Box,” urging customers to “make it a chicken night,” a shot at the pizza delivery business.

Financing

KFC learns to sell boneless chicken in the U.S. from its global markets

By Jonathan Maze on Aug. 04, 2023

The chicken chain, known for its bone-in chicken, sold 100 million chicken nuggets in eight weeks last quarter as its boneless offerings thrive—finally.

Financing

Digital takes off at Yum Brands, but don't call it a tech company

By Jonathan Maze on Aug. 02, 2023

The owner of KFC, Pizza Hut, Taco Bell and Habit continues to add to its in-house technology capabilities and is building digital sales. But the company wants to keep its focus on what matters.

Marketing

Fried chicken fans can now deck out in KFC gear

By Reyna Estrada on Jul. 06, 2023

The chicken chain is launching a new merchandise shop featuring an array of vintage and modern apparel.

Technology

Yum Brands takes a step to collect data on more of its customers

By Jonathan Maze on Jul. 06, 2023

The owner of Taco Bell, KFC and Pizza Hut is working with the customer data platform Treasure Data to give it a centralized view of customer data across all its brands.

Premium

Financing

Yum Brands CEO David Gibbs doesn't get his company's stock price decline

By Jonathan Maze on Jun. 02, 2023

The Bottom Line: The owner of Taco Bell, KFC, Pizza Hut and Habit has declined as much as 10% since reporting what Gibbs called a “blowout” first quarter. And the company argues that it could easily weather a downturn.

Leadership