Portillo's

Leadership

Portillo's faces potential Engaged Capital proxy fight with nomination of 2 board members

The activist investor hopes to put two ex-Salad and Go executives on the Chicago-based fast-casual chain's board: former CEO Charlie Morrison and former CMO Nicole Portwood.

Operations

Here comes Portillo's app-less loyalty program

Late to the game but offering something different, the fast-casual chain expects to launch its Perks program in March.

Tech Check: More restaurants are bypassing loyalty apps and going straight for what really matters: the data. Will customers care?

The move was brought about by activist investor Engaged Capital, which last year promised to take steps to "unlock the intrinsic value" of Portillo's business.

Traffic at the fast-casual chain fell 3.5% in the most recent quarter, but management is banking on a sales rebound from kiosks and unit growth.

Behind the Menu: The fast casual’s famous chocolate cake has a seasonal competitor—the first new cake flavor in 20 years.

Hedge fund Engaged Capital is looking to boost the Chicago-based chain's profitability and speed national growth.

The fast-casual chain is improving drive-thru speeds and will be advertising during Bears games to focus on what can be controlled.

Systemwide, Portillo's restaurants will open 30 minutes earlier, and some restaurants are staying open as late as 1 a.m. local time.

When lower-income diners are feeling budget strain, the fast-casual Portillo's feels it most in the drive-thru. To address that, the restaurant chain is working to get orders through car windows faster.

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