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Wendy's

Financing

Wendy's new CEO hits the ground running

 By Jonathan Maze on Feb. 15, 2024

Kirk Tanner announced $100 million worth of investments in breakfast marketing and digital upgrades in a bid to kick-start the fast-food chain’s growth.

Food

Wendy's new Breakfast Burrito is loaded with bacon

 By Jonathan Maze on Jan. 22, 2024

The fast-food chain, continuing to push breakfast, is offering a burrito with as much bacon as its Baconator. But it’s only available in select markets.

Leadership

Wendy's names a former PepsiCo executive to be its next CEO

By Jonathan Maze on Jan. 18, 2024

The burger chain said that Kirk Tanner will lead the company into its “next phase of growth and expansion.” He replaces Todd Penegor.

Technology

Wendy's takes its shot at AI drive-thrus

By Jonathan Maze on Dec. 12, 2023

The burger chain has four in operation and plans to test more of them this year and next as rival McDonald’s is set to decide the future of its own effort.

Financing

Wendy's, whose chairman is an activist, may be getting an activist

By Jonathan Maze on Dec. 01, 2023

The Bottom Line: Activist investor Blackwells apparently plans to nominate “several directors” to the burger chain’s board, according to Reuters.

Marketing

Olive Garden launches a holiday merchandise collection starring its iconic cheese graters

By Reyna Estrada on Nov. 16, 2023

Marketing Bites: Olive Garden, Sonic and Jimmy John’s launch holiday merchandise collections. Velvet Taco is giving away free tacos for a year to one lucky diner. And Wendy’s brings back its Frosty Key Tag fundraiser.

Financing

Remodels, a pandemic and Brazil led to the bankruptcy of a Wendy's franchisee

By Jonathan Maze on Nov. 15, 2023

Starboard Group, the Wendy’s franchisee that sought debt protection this week, said a number of factors converged that led to the filing, including a failed Brazilian joint venture.

Financing

A large Wendy's franchisee declares bankruptcy

By Jonathan Maze on Nov. 14, 2023

Florida-based Starboard Group sought debt protection for its Wendy’s restaurants. It is the latest in a series of restaurant companies to take that step.

Financing

Wendy's convinces franchisees to open more restaurants

By Jonathan Maze on Nov. 03, 2023

The burger chain said its incentive programs are convincing more operators to build locations, an important goal for a company intent on unit growth.

Marketing

Wendy's and McDonald's defeat a lawsuit over their burger marketing

By Jonathan Maze on Oct. 02, 2023

A judge dismissed a lawsuit alleging that the two burger chains misled customers on the sizes of their burgers.

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