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McDonald's

Financing

McDonald's drops a bomb on the fast-food industry

 By Jonathan Maze on Aug. 20, 2025

The Bottom Line: The quick-service restaurant chain’s plan to discount combo meals will extend a value war and put pressure on competitors. That’s exactly what McDonald’s wants to do.

Financing

McDonald's will discount its combo meals to jumpstart traffic

 By Jonathan Maze on Aug. 20, 2025

The fast-food giant convinced franchisees to cut the cost of meal deals by 15% and will bring back Extra Value Meals. The company recently promised more national price points amid a tough operating environment.

Technology

McDonald's customers can now skip the app to order delivery

By Jonathan Maze on Aug. 13, 2025

The fast-food giant and DoorDash launched a new online ordering experience enabling customers to order delivery through the company’s website.

Financing

McDonald's vows to fix its core menu prices

By Jonathan Maze on Aug. 06, 2025

The fast-food giant, which says it will “leave no stone unturned” in its bid to boost traffic, is working with its franchisees to find strategies to improve its value perception.

Financing

McDonald's sales improved last quarter, thanks to Minecraft

By Jonathan Maze on Aug. 05, 2025

The Minecraft Movie Meal, the fast-food giant’s massive global marketing campaign, helped drive sales both in the U.S. and internationally.

Operations

The popularity of Snack Wraps caught McDonald's off-guard

By Jonathan Maze on Jul. 25, 2025

The fast-food giant underestimated how well the product would sell in its early days, which prompted shortages and frustrated some operators. Social media is creating havoc with many restaurant chains’ projections.

Marketing

McDonald's will test a new beverage platform in Wisconsin and Colorado

By Jonathan Maze on Jul. 24, 2025

The fast-food giant will be bringing its test of a broader lineup of coffee, energy drinks, crafted sodas and other beverages to more than 500 locations later this summer. Here’s why.

Technology

Loyalty programs are growing. Whether they're working is another thing.

By Joe Guszkowski on Jul. 21, 2025

Tech Check: Restaurant loyalty programs are increasingly popular, but they’re far from a silver bullet for driving traffic. Just ask McDonald's and Starbucks.

Financing

The early returns on McDonald's Snack Wrap are apparently good

By Jonathan Maze on Jul. 16, 2025

The fast-food giant generated strong traffic last week after bringing back the product, according to data from Placer.ai. Social media reports also suggest it’s popular.

Marketing

McDonald's turns to menu innovation as it looks to boost sales

By Jonathan Maze on Jul. 09, 2025

The fast-food giant is set to start selling Snack Wraps nationwide on Thursday, adding to a growing list of new menu items. The company is looking to innovate its way out of its worst sales slump in a decade.

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