Pizza Hut is introducing new Crafted Flatzz to 20 countries around the world, starting with the U.S. launch on Wednesday, where the limited-edition personal pizzas will sell for $5 before 5 p.m.
Crafted Flatzz will then roll out to menus in the United Kingdom, Egypt, India, Taiwan and more markets throughout the fall and into 2026, each global pizza developed with a different flavor profile geared to grownup tastes. All are built on hand-stretched crusts with abundant, elevated toppings.
The U.S. lineup is led by Nashville Hot Chicken, featuring spicy, crispy chicken fired up with Nashville hot seasoning and drizzled in pickle ranch, then topped with onions and fresh mozzarella.
Four additional Crafted Flatzz round out the U.S. collection. There’s Chicken Bacon Ranch with mozzarella and Parmesan oregano seasoning; The Ultimate, with pepperoni, Italian sausage, caramelized onions, roasted peppers, tomatoes, marinara and mozzarella; Three Cheese, featuring mozzarella, Romano, Parmesan and oregano on sweet marinara; and Pepperoni Duo topped with classic and crisp cup-style pepperoni over mozzarella and marinara with a savory cheese blend seasoning.
Global variations include Korean BBQ in Taiwan, Pesto Veggie with Balsamic Drizzle in the U.K. and Tandoori Chicken in India.
Personal-size Crafted Flatzz come in their own branded box.
Plano, Texas-based Pizza Hut is launching Crafted Flatzz following the success of its recent $2 Tuesday Personal Pan Pizza offer. Accompanying the rollout of the new downsized pizzas is an Adultzz Only campaign encouraging solo diners “to put yourself first and savor some well-earned ‘me time’ as you sit to enjoy your new Crafted Flatzz.”
“Crafted Flatzz represent an unprecedented moment for Pizza Hut as we bring our largest simultaneous global menu innovation to pizza fans around the world,” said Aaron Powell, CEO of Pizza Hut, in a statement. “No matter where you live, everyone deserves big flavor at a great price and sometimes, a moment to enjoy it all to yourself. As a pizza icon and innovator, we’re proud to launch Crafted Flatzz globally as an unapologetic celebration of ‘me time’ as well as good times.”
Parent company Yum Brands reported a 5% drop in same-store sales at Pizza Hut in the second quarter. Earlier this month, Yum CEO David Gibbs blamed Pizza Hut’s value perception for the decline. The $2 and $5 personal pizza promotions squarely address the value challenge.
In the U.S., Crafted Flatzz are available for a limited time all day, with $5 pricing available until 5 p.m. only. Prices may vary after 5 p.m.
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