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Sweetgreen

Operations

Sweetgreen is testing fries as it targets non-salad eaters

 By Lisa Jennings on Nov. 08, 2024

Moving further away from its "salad concept" brand perception, the fast-casual is broadening its menu. Up next: the return of wraps and dessert.

Financing

Sweetgreen shakes off its lunch-salad rep

 By Lisa Jennings on Aug. 09, 2024

Steak and protein plates helped grow dinner sales in the second quarter. Expect to see less salad and more robotic makelines.

Food

All of a sudden, fast casuals are staking a claim on steak

By Patricia Cobe on Jun. 21, 2024

Consumer demand for protein is pushing steak to the center of the plate—and the salad bowl—in concepts where you’d least expect it.

Operations

A breakout year for salad

By Lisa Jennings on Jun. 04, 2024

Small but growing, this group of salad concepts is figuring out how to scale by making fresh, healthful options accessible.

Financing

Investors regain their taste for Sweetgreen

By Jonathan Maze on May 10, 2024

The Bottom Line: The salad chain’s stock rose 34% on Friday after sales and profitability were better than expected. The company’s shares are above its IPO price for the first time in two years.

Operations

Sweetgreen inches closer to profitability

By Lisa Jennings on May 09, 2024

Despite flat traffic for the first quarter, the fast-casual salad chain raised guidance for the year, citing continuing momentum.

Food

Sweetgreen's Caramelized Garlic Steak earns a spot on the permanent menu

By Patricia Cobe on May 07, 2024

In test, the new protein option made up 20% of dinnertime orders, the daypart the fast casual is targeting for growth.

Operations

Sweetgreen's robotic makelines show 10% sales lift

By Lisa Jennings on Mar. 01, 2024

But the multi-tier Sweetpass subscription program is not showing results. CEO Jonathan Neman says it needs to be simpler.

Food

Sweetgreen tests a new protein, a first for the chain

By Patricia Cobe on Feb. 06, 2024

The healthy fast casual launches Caramelized Garlic Steak in 22 locations, available in three chef-curated menu items.

Operations

Sweetgreen names former Starbucks exec COO

By Lisa Jennings on Feb. 02, 2024

Rossann Williams was prominent in the coffeehouse chain's early unionization response. Now she joins Sweetgreen as it pushes toward profitability.

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