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Taco Bell

Technology

Restaurant AI gets a much-needed reality check

 By Joe Guszkowski on Sep. 04, 2025

Tech Check: Taco Bell’s reassessment of its drive-thru AI is a reminder that the technology has limits. But that doesn’t mean it can’t still be useful.

Marketing

Taco Bell’s latest marketing effort proves why it keeps winning

 By Jonathan Maze on Aug. 28, 2025

The fast-food Mexican chain is bringing back the Cool Ranch Doritos Locos Taco as part of a “Decades Y2K” menu that combines value with nostalgia. There’s even a unique “taco pet” in its mobile app.

Financing

KFC and Pizza Hut continue to struggle in the U.S.

By Jonathan Maze on Aug. 05, 2025

Both fast-food restaurant chains’ same-store sales fell 5%, while Habit Burger and Grill’s sales also declined. Taco Bell’s same-store sales rose 4%.

Marketing

Taco Bell is taking on the beverage business

By Jonathan Maze on Jun. 27, 2025

The Mexican fast-food chain is introducing a line of Refrescas beverages nationwide and it plans to expand its Live Mas Café to another 30 restaurants in Southern California and Texas by this fall.

Leadership

Chris Turner named CEO of Taco Bell owner Yum Brands

By Jonathan Maze on Jun. 17, 2025

Turner has been CFO of the fast-food restaurant chain operator since 2019 and has been instrumental in key initiatives, such as the company’s creation of its technology division Byte by Yum.

Food

Are we reaching peak chicken tender saturation on menus? Not quite yet

By Patricia Cobe on Jun. 16, 2025

McDonald’s and Taco Bell launched their versions of tenders very recently, joining the thousands of restaurants that serve them. But it looks like there’s still room for more.

Financing

Taco Bell is apparently unstoppable right now

By Jonathan Maze on Apr. 30, 2025

Despite consumer weakness that is hitting just about every other U.S. fast-food brand right now, the Mexican chain continued to thrive last quarter. And it has big plans for more.

Financing

In the fast-food Mexican sector, there is Taco Bell, and everyone else

By Jonathan Maze on Apr. 25, 2025

The Bottom Line: Jack in the Box’s planned sale of Del Taco highlights the sector’s complexity. Consumers are eating more Mexican. But they’re avoiding fast-food Mexican restaurants. Unless it’s Taco Bell.

Food

Texture is trending on menus as consumers seek multi-sensory eating experiences

By Patricia Cobe on Mar. 31, 2025

Crunch, creaminess and other textural food components are becoming as important as flavor when it comes to menu innovation.

Leadership

David Gibbs to retire as CEO of Taco Bell owner Yum Brands

By Jonathan Maze on Mar. 31, 2025

The longtime executive of the fast-food restaurant chain owner will retire in the first quarter of 2026. The company will start a search process for his successor.

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