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Applebee's

Operations

Applebee's and IHOP to nearly triple number of co-branded restaurants this year

 By Joe Guszkowski on Mar. 13, 2025

Parent company Dine Brands plans to open up to 14 combo locations in the U.S. and 23 overseas, underscoring its high hopes for the full-service mashup.

Financing

Applebee's takes control of 47 restaurants from franchisees

 By Joe Guszkowski on Mar. 05, 2025

Parent company Dine Brands wants to get back into running some locations as it aims to turn around the struggling casual-dining chain.

Operations

Inside the first Applebee's-IHOP dual-branded restaurant in the U.S.

By Patricia Cobe on Feb. 19, 2025

Menu mashups and four-daypart service are differentiators for the new Dine Brands concept, which opened Tuesday in Seguin, Texas.

Marketing

Applebee's Date Night Pass returns, with a few tweaks

By Joe Guszkowski on Feb. 06, 2025

The casual-dining chain is selling even more free-meal passes this year after they sold out in seconds in 2024.

Leadership

Applebee's President Tony Moralejo to step down

By Joe Guszkowski on Feb. 05, 2025

Moralejo assumed the role two years ago, and the casual-dining chain has struggled during his tenure. Dine Brands CEO John Peyton will take over while the company looks for a permanent replacement.

Workforce

Applebee's parent Dine Brands lays off 9% of workforce

By Joe Guszkowski on Jan. 31, 2025

The company, which also owns IHOP and Fuzzy’s, said the decision was a response to market conditions.

Marketing

Applebee's to add endless fries and free refills to its value meals

By Joe Guszkowski on Dec. 17, 2024

The freebies will start Friday as part of Applebee's $9.99 Really Big Meal Deal. It is the casual-dining chain's latest effort to appeal to price-conscious customers.

Marketing

Applebee's picks a meal-deal fight with Chili's

By Joe Guszkowski on Dec. 11, 2024

Applebee’s took a page from Chili’s playbook with its new $9.99 Really Big Meal Deal. Now the bar-and-grill chain is poking its rival on social media as it looks to make up lost ground.

Financing

Pennsylvania Applebee's franchisee buys more restaurants

By Joe Guszkowski on Nov. 27, 2024

The Rose Group acquired six Applebee’s in Pennsylvania from a fellow operator of the casual-dining brand, bringing its total to 55.

Financing

Greg Flynn is still confident in Applebee’s, and casual dining

By Jonathan Maze on Nov. 13, 2024

The owner of Flynn Group, the world’s largest franchisee, said he would buy casual-dining restaurants despite a brutal market for the sector recently.

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