Applebee's

Food

Applebee's joins meal deal trend with $10 Really Big Meal Deal

The meal features a bacon cheeseburger or chicken sandwich, fries and a fountain drink. It’s part of a new approach to value at the casual-dining chain.

Financing

Applebee's sues franchisee that closed 8 locations in Kansas City

The casual-dining chain said Apple Central KC closed the restaurants without its consent. It’s asking for more than $8 million in return.

The casual-dining chain will start promoting permanent value meals after its traditional strategy of limited-time offers fell flat with customers.

It will be the full-service chains’ first joint location in the U.S., said parent company Dine Brands. The format has proven successful overseas.

Applebee's President Tony Moralejo said the operator was struggling financially. The closures leave the brand’s former hometown with two Applebee’s.

Louisiana Apple defaulted on its loan but no longer controls the 14 restaurants it put up as collateral. The lender hopes to use the Chapter 11 process to claw them back.

The casual-dining chain plans to be even more aggressive on value as inflation catches up with consumers. But it lowered its outlook for the rest of the year.

Behind the Menu: VP of Culinary Shannon Johnson introduced hand breading, a larger chicken breast and craveable flavor profiles to elevate the platform.

The casual-dining chain lost business from lower-income guests but believes promotions like $1 margaritas will bring them back.

Data from Placer.ai shows that full-service traffic perked up in March after a difficult end to the year.

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