BJ's Restaurant & Brewhouse

Operations

BJ's is testing QSR-style ordering in some restaurants

It’s one of a number of efforts to boost speed at the casual-dining chain, including a smaller menu.

Financing

BJ's to trim menu by 10% as part of cost-cutting efforts

One of the industry's biggest menus is getting smaller, but executives said they don't foresee it hurting sales.

Changes such as new chicken wings and more efficient scheduling are expected to add 200 basis points to its margins.

As they look to provide value during a time of high inflation, full-service restaurants are sacrificing some of their highest-margin items: drinks.

The Pizookie Pass sold out within an hour Monday. It will entitle 200 loyalty members to the popular dessert every day of September.

Customers haven’t reacted to higher prices yet, but more hikes are coming at the casual-dining chain.

As its restaurants staffed up again, sales followed, helping the chain generate its highest revenues ever for the period.

Mayer had been with the chain for more than seven years, most of which were spent as CMO.

The chain was hit harder than most by the COVID-19 variant in December and January, when an “unprecedented” number of its workers got sick.

Employers are also finding that more hours are needed because new hires aren't as efficient.

  • Page 3