BJ's Restaurant & Brewhouse

Restaurants get their game on with Super Bowl specials

By Patricia Cobe on Jan. 25, 2021

With large gatherings limited, operators are downsizing catering packages to feed football fans on Feb. 7.

BJ's Restaurants sees sales climb back to pre-holiday levels

By Peter Romeo on Jan. 22, 2021

The rise in per-restaurant revenue came despite the continuing suspension of indoor dining in California, the casual chain's largest market.

Marketing

Restaurants are pushing gift card sales, but consumers are slower to respond

By Patricia Cobe on Dec. 04, 2020

Operators are counting on holiday gift cards to boost revenue but sales are down.

Beverage

Inside BJ’s beer-subscription program

By Peter Romeo on Nov. 18, 2020

Members of the “club” pay $30 for $75 in takeout and on-site benefits.

Financing

BJ's Restaurants starts thinking longer term

By Peter Romeo on Oct. 23, 2020

While still focused on the near-term complications posed by the pandemic, management is experimenting longer-term initiatives such as a beer subscription program.

Technology

Curbside service shifts into the fast lane

By Peter Romeo on Sep. 22, 2020

Delivery was supposed to be the big gainer of the pandemic. But operators have discovered that an old service coupled with new technology is what they’re seeing as a greater sales opportunity.

Leadership