BJ’s Restaurants has launched a wine-delivery program, debuting the initiative at its California units this week.
The wine list, available for delivery and takeout from the casual-dining chain, is composed of five $10 bottles and offers a mix of white and red wines, the company said.
"We are excited to offer our guests an easy night in and a convenient, 'one-stop shop' for delicious food and great wine," said Kevin Mayer, chief marketing officer for BJ's Restaurants. "This $10 price point is the average cost of a bottle of wine purchased at a retailer.”
Off-premise occasions continue to grow, with almost half (49%) of consumers saying they prefer dining at home rather than in a restaurant, according to data presented this week by Restaurant Business’ research sister, Technomic, at the 2018 Restaurant Leadership Conference in Phoenix.
Several chains, including Buffalo Wild Wings and Gus’s World Famous Fried Chicken, have recently tested or launched alcohol delivery, but widespread adoption of such programs can be tricky, given varying state laws and regulations.
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