Chipotle Mexican Grill

Emerging Brands

Less than a year from an investment from Chipotle, Brassica prepares to double its unit count

The Columbus, Ohio-based fast casual won a minority investment last year from Chipotle's Cultivate Next fund. Now Brassica is readying a jump to three new markets.

Operations

Chipotle is going family style with 'Groupotle' ordering

Smaller than catering but easier than ordering multiple meals, this "Build-Your-Own-Chipotle" digital offer at the fast-casual chain launches Tuesday. It is designed to convey value.

The fast-casual burrito chain said that it will launch delivery in Dallas with the company, which lowers orders to the ground from autonomous aircraft.

After a rough first half for fast-casual brands, some are questioning whether consumers have had enough of bowls. The answer is no.

The fast-casual chain is launching its first loyalty program specifically for college students. With about 250 restaurants near a campus, it's a way to target marketing around the rhythms of the academic year.

The Week in Restaurants: This week's episode of the restaurant news discussion podcast looks at Chipotle's tough quarter, right-wing pressure on Cracker Barrel and McDonald's new drink lineup.

The Bottom Line: The fast-casual burrito chain, which thrived during the Great Recession and shrugged off the pandemic, is suddenly on the defensive.

May was bad, but sales and traffic bounced back in June and July. Still, CEO Scott Boatwright said more work needs to be done to convey Chipotle's value proposition.

The Bottom Line: The fast-casual Mexican chain remains a shockingly good value and its first-quarter sales slowdown was not out of the ordinary.

A new Adobo Ranch dipping sauce is scheduled to roll out next week, the first new sauce in five years for the fast-casual chain. But, like guac, it's extra.

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