Continue to Site >>>

Chipotle Mexican Grill

Financing

Why Baja Fresh never became Chipotle

 By Jonathan Maze on Nov. 20, 2024

The Bottom Line: More than 20 years ago, Baja Fresh was the country’s biggest burrito chain and attracted a massive valuation in a sale to Wendy’s. Its subsequent downfall offers numerous lessons for emerging brands today.

Operations

Scott Boatwright named Chipotle's CEO

 By Lisa Jennings on Nov. 11, 2024

The operations specialist was named interim chief executive in August, replacing Brian Niccol at the fast-casual chain after his departure to Starbucks.

Technology

Serve Robotics to acquire avocado robot in test at Chipotle

By Joe Guszkowski on Nov. 08, 2024

Robot delivery company Serve is buying Vebu, maker of the Autocado. It’s also getting a massive new customer in fast-casual burrito giant Chipotle.

Operations

Scott Boatwright wants to spread Chipotle around the globe

By Lisa Jennings on Oct. 29, 2024

In his first quarterly earnings report as interim CEO, Boatwright said the fast-casual chain is looking for more international franchise partnerships.

Operations

McDonald's scrambles to avoid a repeat of Chipotle's food-safety beatdown

By Peter Romeo on Oct. 23, 2024

The burger giant is emphasizing that the E. coli outbreak announced Tuesday was traced to an ingredient, not the sort of prep mistakes that set Chipotle back nearly a decade ago.

Workforce

Want a job at Chipotle? Talk to Ava Cado, the hiring bot

By Lisa Jennings on Oct. 22, 2024

Hoping to cut hiring time by as much as 75%, the fast-casual chain is rolling out an AI-fueled hiring bot in partnership with tech platform Paradox.

Emerging Brands

Chipotle, it seems, wants a piece of Cava's falafel

By Lisa Jennings on Oct. 15, 2024

The Ohio-based Brassica concept has won a minority investment from Chipotle's Cultivate Next fund with plans for growth.

Financing

Chipotle invests in a fast-casual chain and an AI platform

By Jonathan Maze on Oct. 15, 2024

The Mexican chain’s Cultivate Next fund invested in Lumachain, an Australian supply chain platform, and a potential Cava competitor in the Mediterranean chain Brassica.

Marketing

Chipotle brings back late-night Boorito promotion

By Lisa Jennings on Oct. 08, 2024

This year, the fast-casual Mexican chain brings its Halloween discounts to European units for the first time.

Operations

Chipotle opens a big new restaurant in Dubai

By Jonathan Maze on Oct. 02, 2024

The fast-casual burrito chain opened a 6,000-square-foot location in the city, its first in the United Arab Emirates, with international operator Alshaya Group.

  • Page 4