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Restaurant marketing ideas and trends

Marketing

Starbucks is taking a page out of airlines' playbook with its loyalty program changes

 By Jonathan Maze on Jan. 29, 2026

The coffee shop giant this spring will reconfigure its Starbucks Rewards loyalty program to feature three levels that give members more personalized benefits and premium experiences.

Marketing

Taco Bell is doubling down on value

 By Jonathan Maze on Jan. 13, 2026

The Mexican fast-food chain is introducing a Luxe Value Menu featuring 10 items priced at $3 or less following a successful test last year.

Marketing

Chris Brandt, Chipotle president and chief brand officer, steps down

By Lisa Jennings on Jan. 12, 2026

After nearly eight years with the fast-casual chain, Brandt is departing immediately. His role will be filled by Stephanie Perdue as interim chief marketing officer. In addition, Chief Legal Officer Roger Theodoredis also stepped down.

Marketing

For consumers, taste trumps price when it comes to value

By Jonathan Maze on Jan. 08, 2026

Restaurant customers refuse to skimp on flavor at a lower price and will go somewhere else if they feel quality is declining, according to a new consumer survey from Alvarez & Marsal.

Marketing

It's January, so here come the restaurant chain discounts

By Jonathan Maze on Jan. 06, 2026

Several brands are pushing value offers early in 2026, which is typical for this time of year. But these deals come as consumers are more skeptical of menu prices than they’ve ever been.

Marketing

'Tis the season to plan to circle back later, says Panera

By Lisa Jennings on Dec. 16, 2025

Partnering with social media influencers who skewer corporate America, the fast-casual chain hopes to tap into our shared desire to push work responsibilities into 2026.

Marketing

Sweetgreen goes for magic $10 price point with new Blackened Chicken Harvest Bowl

By Lisa Jennings on Dec. 08, 2025

The fast-casual chain on Monday debuted a new value-priced variation of its iconic Harvest Bowl, available to loyalty members for a limited time. It's the latest move in an ongoing attempt to improve the brand's price perception.

Marketing

McDonald's Grinch Meal is apparently a huge hit

By Jonathan Maze on Dec. 05, 2025

The fast food giant’s latest effort at nostalgia-based marketing is apparently flying out of its restaurants, to the point that locations are already running out of the chain’s Grinch-themed socks.

Marketing

The Cheesecake Factory has high hopes for its new loyalty program

By Joe Guszkowski on Dec. 04, 2025

The casual-dining chain believes it can use Cheesecake Rewards to get customers to add one or two extra visits a year. It’s also developing a mobile app.

Marketing

Fast casuals Chipotle, Shake Shack and Cava take the plunge into holiday promotions

By Lisa Jennings on Dec. 01, 2025

With more middle-income consumers stretched thin, fast-casual players are stepping up their deals and discounts in this season of seeking value.

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