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Marketing

Restaurant marketing ideas and trends

Marketing

Cracker Barrel parts ways with agency behind new logo

 By Joe Guszkowski on Oct. 03, 2025

The family-dining chain also made several leadership changes as it looks to get back on track following its rebranding debacle.

Marketing

$10 is now the restaurant-pricing sweet spot

 By Heather Lalley on Oct. 01, 2025

Marketing Bites: And fast-casual chains have become a casualty as a value war between fast food and full service intensifies, data shows.

Marketing

Edible Arrangements leans into the ‘edibles’ part of its name

By Heather Lalley on Sep. 24, 2025

The company known for selling fruit bouquets is now selling hemp-THC products online, via delivery and, soon, in at least one retail storefront.

Marketing

Panera cuddles up with the Gilmore Girls to promote new menu

By Patricia Cobe on Sep. 24, 2025

Fans of the popular TV series tend to rewatch the show as a cozy activity during the fall/winter season. The fast casual is capitalizing on that trend with nostalgic, comforting foods and a digital campaign featuring two of its stars.

Marketing

IHOP doubles down on value with new menu

By Joe Guszkowski on Sep. 15, 2025

The pancake chain is changing the name of House Faves to the IHOP Value Menu and extending it to weekends as the battle over value intensifies.

Marketing

Fast-food chains push more discounts to combat McDonald's

By Jonathan Maze on Sep. 11, 2025

Jack in the Box and Wendy’s are offering new price promotions as they push back against their rival’s Extra Value Meals. Not everybody is biting, however.

Marketing

What restaurants can learn from Cracker Barrel’s branding debacle

By Joe Guszkowski on Sep. 10, 2025

The family-dining chain may have moved too quickly to modernize, especially at a time when jittery consumers are craving familiarity, experts said.

Marketing

Subway looks to the protein crowd with an updated Fresh Fit Menu

By Jonathan Maze on Sep. 10, 2025

The fast-food sandwich giant wants to regain favor with health-conscious consumers, six years since the menu last appeared. But things will be different this time.

Marketing

The Pumpkin Spice Latte apparently drove record sales at Starbucks

By Jonathan Maze on Sep. 02, 2025

Brian Niccol, CEO of the coffee shop giant, said that the company drew record sales last week after the introduction of its annual fall menu.

Marketing

Taco Bell’s latest marketing effort proves why it keeps winning

By Jonathan Maze on Aug. 28, 2025

The fast-food Mexican chain is bringing back the Cool Ranch Doritos Locos Taco as part of a “Decades Y2K” menu that combines value with nostalgia. There’s even a unique “taco pet” in its mobile app.

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