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Marketing

Restaurant marketing ideas and trends

Marketing

Fast-food giants launch summer promotions to combat a traffic slump

By Jonathan Maze on May 28, 2025

Burger King and Wendy’s have unveiled summertime promotions designed to boost lagging early-year sales, while McDonald’s is opening later. The companies are using loyalty programs, limited-time offers and more marketing to win back price-conscious consumers.

Marketing

Restaurant Business wins Website of the Year in national Azbee Awards

 By Restaurant Business Staff on May 27, 2025

RB also earned honors for Project of the Year, Social Media Account of the Year and more from the American Society of Business Publication Editors.

Marketing

From Portillo’s to indies, restaurant chains serve up divine marketing to cash in on Chicago-born pope

By Heather Lalley on May 10, 2025

Marketing Bites: With the memes flowing like holy water, restaurants specializing in Italian Beef, pizza and more craft some real-time marketing miracles.

Marketing

Little Caesars spoofs reality TV with ‘Pretzel Crust Island’

By Heather Lalley on Apr. 30, 2025

Marketing Bites: The “Survivor”-esque parody has racked up millions of YouTube views, with contestants vying for one of the fast-food pizza chain’s returning pretzel crust pies.

Marketing

Walmart lures rewards members with promise of free Burger King

By Bill Wilson on Apr. 30, 2025

The partnership between the retail giant and the burger giant has been cooking for nearly a year.

Marketing

Crumbl is sued for $24M over music copyright violations

By Jonathan Maze on Apr. 28, 2025

Warner Music Group has sued the dessert chain over allegedly unauthorized use of music by artists such as Taylor Swift, Lizzo and Beyoncé in its TikTok posts.

Marketing

Marketing wisdom from the Chili’s CMO who helped turn the chain around

By Heather Lalley on Apr. 24, 2025

Marketing Bites: Chili’s CMO George Felix dishes on the casual-dining chain’s viral cheese pull and why, sometimes, the worst thing a restaurant can have is good marketing.

Marketing

Restaurant Business is a finalist for 7 national Azbee Awards

By Restaurant Business Staff on Apr. 18, 2025

The awards honor the best in business-to-business publishing and are sponsored by the American Society of Business Publication Editors.

Marketing

Delaware North campaigns to save the bees with margaritas

By Patricia Cobe on Apr. 18, 2025

Pollinators play a role in tequila production, so the foodservice and hospitality company is partnering with The Bee Cause Project to build awareness by offering the Bee’s Harvest Margarita at 100 locations in the U.S., including restaurants, hotels and sports venues.

Marketing

Restaurant chains get lit for 4/20 with munchie-ready dishes and pot-themed promos

By Heather Lalley on Apr. 17, 2025

Marketing Bites: From toasted subs on frisbees to cocktails called “Liquid Marijuana,” restaurants are embracing cannabis culture like never before—even when 4/20 lands on Easter. Here's a roundup of the high-spirited deals flooding our inbox.

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