OPINIONOperations

Restaurants rethink how long their business day should be

Restaurant Rewind: Dayparts are being varied as much as menus these days. The trend started 45 years ago with a brand called Le Peep.

Food, service and ambience have long been the fundamental means for differentiating one restaurant from another. Now a new variable is gaining importance as the industry’s labor plight forces a hard decision on operators: When should their restaurants be open?

As this week’s edition of RB’s Restaurant Rewind reports, concepts are adding or forgoing dayparts as they more carefully balance sales potential against the difficulties of staffing for those hours. Brunch is drawing entrants throughout the full-service sector, but the worth of dinner service is being increasingly questioned.

Meanwhile, even brands synonymous with round-the-clock service are skipping overnight shifts because of diminishing head counts—not of customers, but of potential hires.

As Rewind host Peter Romeo notes in this week’s report, restaurant newcomers have been opting out of post-afternoon service for decades. The Restaurant Business Editor At Large suggests that the true instigator might have ben a concept that was a rage in the 1980s but is little known today, called Le Peep.

Learn how that venture may well be the grandfather of a segment that’s sizzling today. Download this and every episode of Restaurant Rewind from wherever you get your podcasts.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Inside the Starbucks turnaround

The coffee shop giant has spent the past 18 months returning to its roots as a coffee shop where customers want to stay. Now the company plans to go on offense.

Technology

Why a Dunkin' franchisee is using AI to count its doughnuts

Tennessee-based Bluemont Group was throwing away millions of dollars' worth of unsold doughnuts a year. Enter Do’Cast, an AI camera system that is helping it match supply with demand.

Financing

Chipotle and Taco Bell had very different years in 2025

The Bottom Line: The two Mexican chains have long been among the industry’s most consistent performers. But that changed last year, at least for one of them.

Trending

More from our partners