Food
Shake Shack wants to teach fast-food restaurants how to cook
The fast-casual chain launched a campaign to spotlight the made-to-order cooking that goes on in its units, joining with Chipotle as a critic of assembly line fast food.
Financing
Rob Lynch has big plans for Shake Shack
The fast-casual burger chain has changed its strategy under Lynch to be a more everyday occasion. Here’s how, and why, the company’s CEO believes that is the right strategy.