Shake Shack

Marketing

Truffles are back at Shake Shack

The fast-casual burger chain is bringing back the Black Truffle Burger with melted gruyère and crispy sweet onions.

Operations

Shake Shack reinvents the labor deployment model

The burger chain joins a growing number of fast-casual chains using AI-driven technology to better manage staffing.

The restaurants to be shuttered are in California, Ohio and Texas. The company blamed changes in the trade areas and cannibalization from its nearby restaurants.

With labor costs rising, the automated delivery carts on wheels are gaining acceptance.

In his first Shake Shack earnings call, CEO Rob Lynch outlined plans for the next phase of growth. He is focused on operations and making the premium fast-casual brand a more frequent choice for guests at all income levels.

The former SVP of operations for the Dunkin' and Arby's parent will oversee Shake Shack's company-operated U.S. restaurants.

In the last earnings call for outgoing CEO Randy Garutti, the fast-casual chain said traffic was down 2.1% in the first quarter, though trends were improving into Q2.

Available on Sundays throughout the month of April, the promotion attempts to draw attention to Shake Shack's commitment to using chicken raised without antibiotics.

The Bottom Line: The fast-casual burger chain chain lured one of the restaurant industry’s up-and-coming chief executives with $7.3 million in signing bonuses and stock awards.

The fast-casual burger chain is plucking the Papa Johns chief executive to take over for Randy Garutti in May. Ravi Thanawala will become the pizza chain’s interim CEO.

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