Continue to Site >>>

Marketing

Restaurant marketing ideas and trends

Marketing

KFC’s new colonel is … who?

 By Jonathan Maze on Dec. 20, 2017

The chicken chain goes with an unknown actor as its new colonel to “save money" for a new value offer.

Marketing

Restaurant marketing turns weird

 By Peter Romeo on Dec. 20, 2017

Difficult times have brought extraordinary measures, including these off-the-wall attention hooks.

Marketing

How consumers really calculate value

By Technomic on Dec. 20, 2017

Price may not even be the most important factor

Marketing

Riblets return to Applebee's menus

By Peter Romeo on Jan. 02, 2018

But only on a limited scale—for right now.

Marketing

McDonald’s pushes its Dollar Menu with a game show

By Jonathan Maze on Jan. 04, 2018

The chain enlists Alfonso Ribeiro and Wink Martindale to sell its new $1 $2 $3 Dollar Menu

Marketing

America’s most polarizing restaurant brands

By Heather Lalley on Jan. 25, 2018

Chick-fil-A, Papa John’s and Starbucks show the greatest divide among Democrat and Republican diners in a new survey.

Marketing

This time, a woman will play Colonel Sanders

By Peter Romeo on Jan. 25, 2018

KFC is changing spokespersons again for the rollout of its new Smoky Mountain BBQ. This time, the founder's whites will be worn by a country music star.

Marketing

The big idea: Olive Garden's Never Ending Pasta Pass

By Restaurant Business Staff on Jan. 30, 2018

Olive Garden asked a cross-functional team—finance, marketing, operations, communications and others—to build on its Never Ending Pasta Bowl promo.

Marketing

Carl’s Jr. opens Manhattan unit with Broadway-style musical

By Heather Lalley on Jan. 31, 2018

Watch out, Lin-Manuel Miranda.

Marketing

7 marketing opportunities in February

By Benita Gingerella on Feb. 01, 2018

Make the most of February with these marketing occasions.

  • Page 126