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Marketing

Restaurant marketing ideas and trends

Marketing

Wendy’s, Checkers & Rally’s take a swipe at their competitors

 By Heather Lalley on Feb. 01, 2018

The chain wars continue.

Marketing

5 tips to maximize Restaurant Week visits

 By Heather Lalley on Feb. 01, 2018

The marketing event typically takes place during midwinter, with operators offering prix-fixe menus to lure diners during the slower season. So, how can operators make the most of Restaurant Week?

Marketing

9 ways restaurants are mixing up Valentine’s Day offers

By Benita Gingerella on Feb. 02, 2018

Operators are putting their own spins on the standard romantic dinner.

Marketing

McDonald’s asks fans to craft love tweets to its burgers

By Heather Lalley on Feb. 07, 2018

The burger chain will award a $10,000 Bling Mac ring to the most creative ode.

Marketing

KFC's newest product: Scratch 'n sniff valentines

By Jonathan Maze on Feb. 12, 2018

The chain is making chicken-scented valentines available at restaurants today.

Marketing

Portillo’s launches ad campaign featuring over-the-top fan tweets

By Heather Lalley on Feb. 20, 2018

Standouts include, "If my last meal isn’t Portillo’s, I’m haunting the world."

Marketing

For Carl's Jr. and Hardee's, 2 are better than 1

By Jonathan Maze on Feb. 22, 2018

Take a look behind parent company CKE Restaurants' decision to split its twin brands.

Marketing

Tasting menus dominate at restaurants newly named to AAA’s Five Diamond list

By Heather Lalley on Feb. 27, 2018

To earn the Five Diamond rating, AAA says restaurants must excel in all areas—food, service, decor and more.

Marketing

Pizza Hut takes Papa John's place as NFL sponsor

By Jonathan Maze on Feb. 28, 2018

The Yum Brands chain has inked a multiyear deal with the league.

Marketing

Sonic adds 2 gals to 'Two Guys'

By Peter Romeo on Mar. 06, 2018

The updated campaign will now include comediennes Jane Krakowski and Ellie Kemper, part of the chain's effort to draw more female patrons.

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