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Marketing

Restaurant marketing ideas and trends

Marketing

Texas Roadhouse and Outback Steakhouse square off in Twitter beef

 By Heather Lalley on Mar. 22, 2018

The two chains playfully fight it out on social media.

Marketing

5 made-for-Instagram LTOs

 By Heather Lalley on Mar. 23, 2018

From pickle-flavored slushes to an overloaded Bloomin’ Onion, here are some wild menu items being offered at chains.

Marketing

Wendy’s releases rap album loaded with digs at the competition

By Heather Lalley on Mar. 23, 2018

The “We Beefin’” EP slams McDonald’s, Burger King and others.

Marketing

Starbucks switches its happy hour to invitation-only

By Heather Lalley on Mar. 27, 2018

The coffee chain is also moving the promo’s focus away from Frappuccinos to a wider range of afternoon deals.

Marketing

Chains reveal the latest fashions for restaurant diehards

By Peter Romeo on Mar. 27, 2018

Secret menus were once the way chains let hardcore fans know they were special. Now the means may well be doughnut- and pizza-themed sneakers.

Marketing

This week’s 4 head-spinning moments: Stats that stun

By Peter Romeo on Mar. 29, 2018

A flurry of new research shows how consumer issues are challenging the industry—and Chipotle in particular.

Marketing

Restaurants up their game with April Fools’ promotions

By Heather Lalley on Mar. 30, 2018

Brands are showing off their mischievous sides with creative—and cringe-worthy—hijinks.

Marketing

The 10 most alluring LTOs in March

By Patricia Cobe on Apr. 03, 2018

Consumers rate the limited-time offers they are most likely to purchase.

Marketing

Dave & Buster's looks to virtual reality for a sales lift

By Peter Romeo on Apr. 04, 2018

The chain is also testing a fast-casual option within its restaurants.

Marketing

6 ways to promote National Burrito Day

By Patricia Cobe on Apr. 04, 2018

Chains are celebrating the tortilla-wrapped icon with a variety of themed deals.

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