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Starbucks

Financing

Starbucks is rethinking its coffee shops

 By Jonathan Maze on Mar. 12, 2025

CEO Brian Niccol acknowledges some “mistakes” in the past as the coffee shop giant courted mobile and takeout customers. The company is testing designs to make its shops more welcoming for in-store customers.

Leadership

Starbucks replaces another top executive

 By Jonathan Maze on Mar. 04, 2025

The coffee shop chain named Nordstrom executive Cathy Smith CFO as Rachel Ruggeri leaves the company amid a slow management overhaul.

Beverage

Starbucks' spring drink lineup sports shades of pink, purple and lavender

By Patricia Cobe on Mar. 03, 2025

The Seattle-based coffee giant releases its new food and beverage menu Tuesday, along with its latest blonde roast coffee, Sunsera Blend.

Operations

Starbucks is cutting more drinks from its menu

By Jonathan Maze on Feb. 26, 2025

The coffee shop chain is removing 13 drinks from its offerings on Tuesday and plans more cuts as it culls 30% of its menu by this fall.

Financing

Starbucks is laying off more than 1,000 workers

By Jonathan Maze on Feb. 24, 2025

The coffee shop giant is eliminating 1,100 support center positions and “several hundred” open and unfilled positions as it looks to create “smaller, more nimble teams.”

Financing

Everybody apparently went to Starbucks on Monday

By Jonathan Maze on Feb. 13, 2025

The chain's "Starbucks Monday" free coffee promotion on the day after the Super Bowl was the most redeemed offer in its history and generated record loyalty signups and strong traffic.

Financing

5 lessons from Starbucks' comeback plan

By Jonathan Maze on Feb. 07, 2025

The Bottom Line: The company’s latest revitalization plan offers several ideas that struggling restaurant chains can use to get back into customers’ good graces. Here are five such lessons.

Marketing

Starbucks shifts its marketing into high gear

By Jonathan Maze on Feb. 05, 2025

The coffee shop chain will air a new ad during the Super Bowl pregame show on Sunday and will give away coffee to loyalty members on Monday.

Technology

The answer to Starbucks' mobile order problem has been there all along

By Joe Guszkowski on Feb. 04, 2025

Tech Check: The chain is testing software that sequences orders rather than fulfilling them as they arrive. It’s not a novel idea, but it could make a big difference.

Operations

Starbucks joins U.S. Food Waste Pact

By Lisa Jennings on Feb. 03, 2025

The coffeehouse chain is the second restaurant company to sign on to the voluntary agreement designed to reduce the amount of greenhouse-gas-producing waste sent to landfills. Chick-fil-A was the first restaurant chain to join the pact last year.

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