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Starbucks

Financing

The Pumpkin Spice Latte is not here to save Starbucks

 By Jonathan Maze on Aug. 27, 2025

The Bottom Line: The coffee shop chain gets a big traffic boost every fall when the popular beverage hits its menu. It’s the rest of the year that’s been a challenge.

Financing

Starbucks' immense loyalty program shows its flaws

 By Jonathan Maze on Jul. 31, 2025

The Bottom Line: The coffee shop giant’s Starbucks Rewards program has been one of the industry’s most successful loyalty efforts. But it had become “too much of a one-size-fits-all.”

Financing

Another change at Starbucks: The end of the seatless coffee shop

By Jonathan Maze on Jul. 30, 2025

The coffee chain is sunsetting its pickup-only concept as it reassesses its store portfolio. Some of the locations will be closed. Others will be converted into traditional coffeehouses.

Financing

Starbucks' sales are still sluggish, but there are signs of a turnaround

By Jonathan Maze on Jul. 29, 2025

The coffee shop giant’s same-store sales declined 2% last quarter, extending its worst sales slide in 15 years. But occasional customers are returning. And the company is promising a “wave of innovation.”

Financing

At Starbucks, cold foam is a big bright spot

By Jonathan Maze on Jul. 29, 2025

Cold foam sales grew 23% in the third quarter at the Seattle-based coffee shop giant. The product, introduced just more than a decade ago, has become one of the chain’s most in-demand add-ins.

Beverage

Starbucks sets the 2025 release date for Pumpkin Spice Latte this summer

By Patricia Cobe on Jul. 21, 2025

Usually secretive about the debut of its iconic fall beverage, this year the coffee giant announced the date of Aug. 26 in July, more than a month ahead of the launch.

Technology

Loyalty programs are growing. Whether they're working is another thing.

By Joe Guszkowski on Jul. 21, 2025

Tech Check: Restaurant loyalty programs are increasingly popular, but they’re far from a silver bullet for driving traffic. Just ask McDonald's and Starbucks.

Leadership

What restaurant operators need to know about the growing return-to-office trend

By Jonathan Maze on Jul. 15, 2025

Starbucks is the latest restaurant company to change its remote work policy. Here's why more companies are taking that step, and why such moves can be risky.

Financing

Starbucks China could reportedly be worth up to $10B

By Jonathan Maze on Jul. 09, 2025

The coffee giant is looking for a strategic partner in the high-growth market and is attracting plenty of interest from private-equity firms, according to CNBC. But the company wants to keep a stake.

Financing

Starbucks adds some executive incentives to its turnaround plan

By Jonathan Maze on Jul. 03, 2025

The coffee shop giant is using $6 million in performance-based stock incentives to encourage executive officers to follow through on the company’s “Back to Starbucks” plan.

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